Description
Marketing Specialist
Full-Time, PERM
Location: Bradford (On-site)
Hours: 8:30- 5pm Monday to Friday - 37.5 work week
Salary: Up to 65K
Company: Family-owned company that gained their reputation for quality and built itself a household name in Europe. They provide high quality leisure products that not only look good but also enhance a wearer’s lifestyle.
PERKS:
- Family oriented and happy work environment
- Very low call volume
- Monday to Friday – day shifts
- Stable company, in business for over 22 years
- Staff discounts!
- Family environment
- No evening or weekend shifts.
- 2 weeks’ vacation
- Open door policy
Client:
Our dynamic marketing function leverages creativity and technology to showcase our exceptional footwear through advertising campaigns in industry and consumer publications. We're deeply engaged with our retail partners, assisting them in brand promotion and facilitating sales growth through our B2B and D2C websites. Our brand narrative extends beyond the confines of print, as we make waves in the world of television, radio & social media advertising.
Join us as our Marketing Specialist where you'll play a crucial role in supporting our growing brand presence in Canada.
Responsibilities
- Manage customer, sales, and consumer inquiries, providing timely and effective support
- Collaborate with Sales and management to understand customer needs and develop targeted campaigns and initiatives
- Develop and distribute e-mail campaigns, keeping customers educated, inspired, or informed
- Manage and optimize products and content on our B2B and B2C websites
- Monitor social media and retailer websites for brand violations
- Generate and/or analyze reports, providing insights that lead to continual improvement
- Plan, coordinate, and/or create content aligned with our brand identity and marketing strategy
- Review and edit marketing materials for accuracy and consistency
- Manage the CO-OP marketing budget and support the B2B2C marketing strategy
- Stay up to date with industry trends and competitor activities to identify new opportunities
Skills Required
- Strong English language skills, both oral and written
- Strong understanding of B2B, D2C, and B2B2C marketing principles and best practices
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and generate insights
- Ability to multi-task and prioritize effectively
- Self-starter who takes a proactive and collaborative approach to their work
- Adobe Suite / Graphic design skill is a bonus
Experience Requirements
- Minimum of 3-5 years of experience in marketing (bonus if in the footwear or retail industry)