Senior Digital Marketing Analyst

Hours: MONDAY – FRIDAY  9am-5pm- NO WEEKENDS. 8 HOUR SHIFT
Salary: up to $80K
FULL TIME – 100% Onsite
Location: Thornhill ON -Main Intersection: Yonge St./ Finch

Perks:

• Company-paid benefit plan (after 3 months)
• Dental plan
• Vision plan
• Drug plan
• Life Insurance
• Casual dress code policy
• Excellent training
• Family working atmosphere

• Manage digital audience targeting implementation across platforms
• Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies
• Manage data infrastructure and data acquisition roadmap for paid and owned digital media
• Participate in initiatives to enhance measurement and enable a complete view of digital marketing performance
• Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI
• Leverage knowledge of data capabilities to develop and deliver customer insights
• Drive innovation within campaigns and channels
• Manage monthly budgets across channels and campaigns and provide investment
• Work in a consultative role and effectively communicate value-added insights in the form of analysis, interpretation, and advice
• Tell a story with data including exploratory data analysis and data quality validation
• Stay knowledgeable on emerging issues, trends, and technology and assess potential impacts

• 3+ years of relevant experience in Digital Marketing analysis
• A degree in science, engineering, business, or other quantitative discipline
• Experience with digital marketing platforms and tools including Google Campaign Manager, Facebook, Google Search Ads, Google Analytics, and Adobe Analytics
• Experience in data visualization (e.g., Tableau and Google Data Studio)
• A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
• A passion for analytics, high comfort level and interest in interpreting data and results; ability to tell stories with data and facts
• Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
• An overall dedication to producing high quality work and desire to continuously learn, develop and do better